NANOLEAF | ナノリーフ
ナノリーフは「世の中をより良くするプロダクト」を 開発するための様々な異なるバックグランドをもったクリエイティブ集団です。生活をより豊かにする夢を追いかけてきました。たわいもないいくつかの冗談を交わしながら多くの夜を語り明かし、そして「敢えて偉大になる」挑戦を選びました。その挑戦とは、世界で一番エネルギー効率の良い電球をつくることです。
WE BELIEVE
OUR MANIFESTO
We believe that creating smarter, more efficient lighting experiences brings excitement to the lives of our customers and creates a more sustainable future for planet earth.
We do this by questioning conventional design wisdom and working to remove the barriers between doing good, looking good, and feeling good.
Simply put, we create the best damned lighting technology on the planet
私たちの思い
私たちのマニフェスト
私たちはよりスマートで効率的な照明体験を提供することで、お客様の生活をより楽しくし、地球の環境を守る未来を創造すると確信しています。
私たちは従来のデザインの疑問を持ち、機能、見た目、使い心地すべてを満足する照明づくりを目指しました。
簡単に言えば、私たちはこの惑星上で最高の照明をつくるということです。
DESIGN PHILOSOPHY
IT STARTS WITH ‘WHY’.
Humans have been creating light for millennia. Long before electrons were harnessed to create electricity, we lit caves with fire. Hovels with torches, castles with lanterns, and homes with candles. Design decisions for these tools were made with the objective of containing an open flame, not creating the best light for the person using it. Even the Edison bulb was designed to handle high heat—light is just a side effect of heating a metal filament.
Humans don’t need to play with fire to create light anymore. So, we started to ask a very simple question:
Why?
HUMAN-CENTRIC DESIGN PROCESS
The people using our products are at the center of our design process. Since we’re no longer constrained by the need to contain fire, why shouldn’t they be? Our products are created using a participatory design approach, and we beta test with end users during prototyping as a matter of habit. This results in the focus of our efforts being placed on answering the question ‘what will people want and need?’ instead of ‘can we fit this into a screw-fixture?’
THE BEGINNING
Nanoleaf began as a Kickstarter campaign in 2012, with the founders living in the production facility in China. Originally called the Nanolight, our first product existed because of a belief that the lightbulb didn’t have to look like a lightbulb just because. And could also be much more energy efficient than any lightbulb before it. Thus, the black sheep of LED lighting was born.
We kept the original campaign up to remind us where we got our start. Check it out here.
THE NANOLEAF STORY
HUMBLE BEGINNINGS AND PERPETUAL EVOLUTION
Our story begins with three adventure-seeking, life-loving, dream-chasing digital nomads with an aspiration: make the world a better place. It wasn’t a new idea, nor one unique to them. But there was a passionate, personal connection to it. The three founders met while building a solar-powered car on the University of Toronto’s World Solar Challenge team—and learned that there didn’t have to be a compromise between performance and efficiency.
